Authority Brand | March 2025 Meet The Media | March 2025 Hack Your Own PR On Demand The Go-To Expert Masterclass The Sell Out Brand Masterclass
Publicist + PR mentor
 

Social change starts with your story

This masterclass is for you if you are an experienced, credible leader, with big ideas to change the world. If you want to transform your community, you need visibility. If you have a story to share, you need an audience. If you want to change policy, you need a groundswell of community support.

If you’re fed up with the state of play and have ideas about how we can make a more just and equal society, this masterclass will equip you with the motivation and inspiration to make 2024 your year to genuinely and confidently make an impact, leaving a legacy for a more positive future.

If you’re dreaming of keynote presentations, presenting masterclasses, and talking on podcasts or TED stages this masterclass is for you.

 
 
 

Who is Odette Barry?

Hey, I’m Odette, a storyteller who loves nothing more than helping businesses share their stories through different channels of media. I’m a publicist, PR mentor and founder of Odette & Co - a micro PR agency based out of Byron Bay.

My career spans marketing and communications for Westpac, the Australian Physiotherapy Association, TAFE NSW and Women’s Fitness magazine – I’ve worked all sides of the communications domain.

5 years ago I wrote a course to teach business owners how to win their own media coverage, not because I want to put PRs out of business, but because often in the early stages, startups simply don’t have the funding to pay for a publicist. I’ve taught over 5000 founders through my podcast, and online programs; Authority Brand, Meet The Media and Hack Your Own PR.

Since establishing the consultancy arm of Odette & Co, I’ve worked with small and enterprise businesses across Australia and New Zealand spanning the technology, design, education, beauty, wellness, health and fashion sectors (to name just a few). This diverse portfolio of experience means I have a broad range of experiences to support complex communications challenges.

I get out of bed to help leaders create impact and legacy.

 

Learn with me

 

Be a person of consequence

Brene Brown, Simon Sinek, Amy Cuddy. Best-selling authors and experts in their field who have delivered some of TED's best talks.

They may have started out as social workers, ad executives or psychologists. Now they command audiences in the millions and have expanded their brands into global empires. They had a vision. They wanted to amplify their voice, start global conversations and build brands of consequence.

Just like you do.

There’s a profound significance in leaving a legacy. It means you dreamt big and made a transformative impact. You inspired people and changed the world. You used your time on earth in service of something greater than yourself.

Don't look back and wonder if you left a legacy. Show the world how you made a difference.

We need the ideas, innovation and experience of a diverse range of impact-makers, original thinkers and honest experts. We need to hear from those who drive change. Transform communities. Awaken the world. The status quo is no longer good enough.