Odette Barry, Founder

Odette Barry is a storyteller who loves nothing more than helping industry disrupters share their stories - on stages, in books, and through media. As a publicist, PR mentor, and founder of Odette & Co, a micro PR agency based in Byron Bay, she specialises in amplifying the visibility of purpose-driven leaders.

Odette brings extensive industry expertise. with a background in communications for Westpac, the Australian Physiotherapy Association, TAFE NSW, and Women’s Fitness.

Since founding Odette & Co in 2015, she has collaborated with social entrepreneurs tackling issues like refugee employment, birth reform, homelessness, consumerism, and climate leadership.

Odette also hosts the Hack Your Own PR podcast, where she interviews top journalists and media professionals, demystifying the publicity process.

Six years ago, she created courses to empower founders to secure their own media coverage—bridging the gap for startups that can't afford a publicist early on. To date, she has taught over 5,000 founders through her podcast and online programs, including Authority Brand, Meet The Media, and Hack Your Own PR.

She gets out of bed to help leaders create impact and leave a lasting, positive legacy. 

Emm Moss, PR Account Manager

Emm's impressive track record with Odette & Co includes spearheading successful campaigns for Australian Birth Stories securing over 246 media mentions Her unrelenting commitment played a pivotal role in growing the podcast audience from 8 million to 14 million downloads during the campaign. Emm has led O&C PR campaigns across health, climate leadership, youth homelessness, and neuro-inclusion, each of the campaigns exceeding our client’s expectations.

Emm is particularly adept at switching between hosting media events, to wrangling business press through to briefing clients for breakfast TV.