O&C specialise in thought leadership at the intersection of social change and personal storytelling.
In tackling the wicked problems of changemaking, often complex, interdependent and difficult to define, we believe PR plays a crucial role in translating abstract issues into human stories.
Through well-crafted narratives, we build empathy, deepen understanding and inspire meaningful action.
At O&C, we see strategic media coverage as a powerful lever for influencing public policy. By framing issues in ways that resonate, we mobilise grassroots support, engage policymakers and drive conversations that lead to change.
We firmly believe that storytelling is central to driving awareness, catalysing behaviour change and sustaining long-term public engagement.
W e’re a specialist PR agency and education hub for changemakers, social enterprises and small businesses driving impact across Australia. Based in Byron Bay and working with clients nationwide, we help purpose-led organisations build confidence in the media, tell powerful stories and create genuine social change.
Through our training programs and mentoring, we support founders and teams to navigate the media landscape with clarity and heart. For not-for-profits and social enterprises, our retainers deliver strategic, values-driven PR that sparks national conversations on the issues shaping Australia’s future.
Our clients have appeared in…
Broadsheet Vogue Country Style The Mentor Sunrise SmartCompany Gourmet Traveller The Guardian Good Weekend The Age The Australian Mamamia Forbes Delicious The Daily Aus Channel 10 Body + Soul Pedestrian TV Cheek Media Sydney Morning Herald
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Hack Your Own PR
Want to make an impact? Leave a lasting impression? Shine a great big ol’ spotlight on all your business, next-level service offering or product? Want to save $5000 per month in agency fees? Are you ready to dive headfirst into the media landscape and watch your reputation grow, your reach expand and your business scale to the next level? My signature Hack Your Own PR program is a 4-module online PR coaching course designed to do all of the above.
Ready yourself with our resource bank…
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Designed around your business needs, we develop bespoke retainers to suit your needs. Learn more
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In the four modules of Hack Your Own PR, you’ll learn how to build genuine relationships with editors, journalists and producers, uncover your headline-making stories, and craft compelling media angles. You’ll master how to write newsworthy pitches, media releases and key messages, pitch confidently across digital, podcasts, TV, newspapers, magazines and radio and make the most of every media moment.
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Sometimes, you simply don’t have time to do all of the planning and research and instead, you’re ready to pitch and build relationships. That’s where the Custom Media Kit comes in. It’s an influential and effective toolkit for winning headlines across traditional and digital media. Learn more
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Got a problem that you can’t quite move past? Ready for a power session to rapid-fire a new path forward? Work intimately with me on your PR, marketing or digital challenge. We’ll dive into strategy, media angles or business direction to uncover how to boost your business visibility. You’ll receive pitch examples and media contact details plus a recording of our conversation. Learn more