Services

As a publicist and PR mentor with over 15 years in the industry, I know that there’s no such thing as a one-size-fits-all approach, which is why I don’t sell you services you won’t use or don’t need. I know most small business owners aren’t exactly flush with big budgets to spend on PR which is why I’ve created services to meet that need.

Here’s how I can help you grow your business.

Retainer projects

We support you as a thought leader and change agent to get your big ideas amplified and fast pace change. We create a strategic plan and engage with our black book of journalist to achieve your PR goals.

We have a 4 month minimum campaign period, each campaign is unique so please book a chat and we can dive in together.

Hack Your Own PR

My flagship DIY PR program is ready for you to hit go, anytime! This self paced 4 hour training offering is designed for startups, founders, to learn everything you need to know to start pitching your stories to media.

You’ll learn the art of PR romance, what it takes to create a cracking news headline, the art of GOOD news attention, learn how to reach new audiences, build trust and credibility, and gain visibility in national media outlets without breaking the bank.

Over 4 modules you will learn:
—How to build relationships with editors, journalists and producers
—How to uncover your headline-making stories
—How to write a newsworthy pitch, media releases and key messages
—How to pitch to digital, podcasts, TV, newspapers, magazines and radio
—How to maximise your media moment

Authority Brand | $4250 (payment plans available)

Is 5-week program designed as a blueprint for brands of consequence, for founders, CEOs and experts who are ready to scale their influence and cement their legacy as true thought leaders.

This program gives you access to:

—2 x PR theory sessions with Publicists and PR mentor, Odette Barry

—1 x How to TED Talk theory session with Kathy Rhodes, Keynote Speaker expert and founder of The Thought Alchemist.

—1 x How to Get Published theory session with Alexandra Payne, publisher at Murdoch Books

—1 x LinkedIn theory session with PR mentor, Odette Barry

Meet The Media | $2750

Want to get your brand in front of the media but can’t afford a full-time publicist and don’t have time to DIY your PR? Introducing ‘Meet the Media’. A 1-month intensive program designed for high-performing brand founders.

This program gives you access to:

—1 x 60 minute strategy session with Odette

—4 x sessions to pitch your business to a curated list of Australia’s top editors including Sunrise, Marie Claire, Forbes Australia and The Sydney Morning Herald / The Age.

Custom Media Kit | $5500

Sometimes, you simply don’t have time to do all of the planning and research and instead, you’re ready to pitch and build relationships. That’s where the Custom Media Kit comes in. It’s an influential and effective toolkit for winning headlines across traditional and digital media.

We kick off with a 90-minute deep-dive session to understand your customers and where they consume media, and to explore and uncover your strengths and stories. Mining your product and service benefits, your history, expertise and personal experiences, I will uncover the narratives and opportunities for media headlines.

The outcome? A ready-to-implement PR roadmap with the tools to implement it. This ain’t no sit-on-the-shelf-and-get-dusty strategy. This toolkit includes the pre-written pitch emails ready for you to go on and hit send. This tailored-for-you PR toolkit includes a carefully curated shortlist of media targets with angles uncovered for each journalist.

Custom Media Kits are only available to those who have completed one of my training offerings.

What you receive:

—5 x media outlets selected to suit your brand and your stories (and their contact details).

—Bespoke story ideas for each chosen outlet.

—5 x pitch emails drafted for you including recommendations for how to engage with each journalist

—2 x one-on-one media strategy sessions (a deep dive and handover with all of my insider guidance to nail your outreach)

—Access to my PR community where I share regular media insights, updates, movements and journalist contact details

Mentoring (60-Minute Power Session) | $500

Got a problem that you can’t quite move past? Ready for a power session to rapid-fire a new path forward? Work intimately with me on your PR, marketing or digital challenge. We’ll dive into strategy, media angles or business direction to uncover how to boost your business visibility. You’ll receive pitch examples and media contact details plus a recording of our conversation.

Want to work together? Book in a time to chat about what you need.