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Publicist + PR mentor
 

Client Work

WE CHAMPION THE BIG IDEAS, INNOVATION AND EXPERIENCE OF A DIVERSE RANGE OF IMPACT-MAKERS, ORIGINAL THINKERS AND HONEST EXPERTS. .

 
 
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Australian Birth Stories

The Brief: Build the credibility of Australian Birth Stories founder Sophie Walker and the profile of her podcast to improve the Australian birth experience. This campaign later included the launch of Sophie’s book The Complete Australian Guide to Pregnancy and Birth. 

The Challenge: The initial challenge of this campaign was getting conversations about birth and pregnancy into the mainstream media conversation. For so long this universal experience has been made taboo and it was made our priority to humanise the challenges and trauma experienced by women through deep storytelling and expert commentary that would bring awareness. 

*Sophie signed for a 6-month campaign and extended our services to cater for the launch of her book*

The results: 

  • Growing the podcast from XYZ to XYZ 

  • 246 Media Mentions

  • 96.04M Audience reach featured in the likes of Sunrise, ABC The Drum, Mamamia, Sydney Morning Herald, The Guardian, Women’s Health, 9Honey, Refinery29, Body+Soul, ABC State Wide Drive, The Daily Telegraph, Primer, SmartCompany, The Briefing.

  • Est Ad Spend - 888.33K

  • Secured $100k + in partnership spend

  • Double podcast listenership in 6-months from XYZ to XYZ

  • After 7 years of hosting the podcast, Sophie was selected as one of 52 newsmakers in the Good Weekend, as chosen by The Sydney Morning Herald and The Age staff.

 

Northern Rivers Community Foundation’s Women Giving Circle

The Brief: Design and execute a PR and comms campaign to increase the NRCF’s Women’s Giving Circle membership from 32 members to 100 members so that the circle can gift and invest $100,000 per year to disadvantaged women and girls of the Northern Rivers. 

The Challenge: Retaining and growing membership whilst raising awareness for the Northern Rivers Community Foundations Women Giving Circle. This included a website overhaul, new key messages, EDM flows and copy, setting up a unique social channel and a rebrand alongside local media outreach.

The result:

  • The O&C team increased membership to record levels, surpassing the campaign's goal of 100 members and finishing the campaign with 133 members

  • This years donation will be the largest since the Circle’s establishment in 2020

 

Centennial World

“I chose Odette & Co to execute the PR campaign for a branded mini podcast series launching under the Centennial World umbrella from the recommendation of an industry contact, and am so glad I did. My goal for the campaign was to communicate that Centennial World is the leading internet culture publication in Australia, reaching millions of Gen Zs every month. I wanted the wider marketing industry to understand who we are, why we're different, and what we offer-- which now includes branded podcast series. The campaign results blew me away. The team was able to secure feature pieces in all the major Australian trade publications, positioning me as a Gen Z expert and Centennial World as an industry leader. They also got several mentions for our brand partner on the podcast mini series in these publications, which will no doubt help us secure future partnerships with the brand. Our work with Odette & Co has led to significantly more visibility for Centennial World and my commercial team has already received many leads from this campaign. I can't wait to work with Odette & Co again in the future!”

- Lauren Meisner, Founder of Centennial World

The Brief: To let the industry know Centennial World know what they're talking about when it comes to marketing to younger audiences, but also, to flex that they offer branded podcasts as part of their advertising mix. 

The Challenge: Becoming the go-to expert and leader in Gen Z marketing strategy by addressing trending news topics and sharing forward thinking marketing advice. 

The result:

  • Featured in almost every industry specific publication including: Media Week, AdNews, Marketing Mag, Mumbrella, SmartCompany, Got Marketing? Podcast

  • Multiple leads received from the campaign

 

Women Environmental Leadership Australia

The Brief: To promote WELA’s most recent research report Gender, Climate, and Environmental Justice and to call for an immediate amendment to the guiding principles for two government strategies: Working for Women: A Strategy for Gender Equality and the Net Zero Plan to ensure that a gender and climate lens is applied to all policy design.

The Challenge: Raising the awareness of the intersection between climate and gender and increasing the thought leadership profile of CEO Victoria and Head of Research and Policy Carla Leahy Pascoe. 

The result:

  • Featured in: marie claire, The Mandarin, The Guardian, Australian Associated Press, Yahoo News, The Conversation, Women’s Agenda and Missing Perspectives

  • Syndicated across multiple high performing instagram accounts including We Are Explorers (70k) and  Australian Greens Senator for Queensland, Larissa Waters (38.4K)

 

Farmer Cookbook

“I needed a PR and digital marketing partner who was driven by heart to help raise funds for Australian farmers affected by drought and floods. I was keen to work with a small agency who would drive the Farmer message to the widest audiences I have now worked with Odette and her team for over six months and during this time I've been delighted and inspired by the work ethic and determination to ensure our project is a success. Odette has regularly secured TV, radio, print and digital media for both our book launch and ongoing publicity. I am so proud to have donated over $100,000 to Country Women's Association of Australia and I know that I couldn't have achieved this without Odette & Co.” - Jody Vassallo - Author, Farmer Cookbook

The Brief: Support the launch of the cook book and raise $60K in fundraising

The result:

  • More than $350,000 was raised for the CWA, who are distributing the funds to farmers in need, that’s $290,000 more than the original goal

  • Featured in: 2GB Radio, Gourmet Traveller, ABC, 7Plus, Yahoo, Delicious, Taste, Home Beautiful, Border Mail.

 

Meet the team

 

ODETTE BARRY, DIRECTOR & PUBLICIST

Odette Barry is the founder of Odette & Co, a micro PR agency based in Byron Bay. With over 15 years in the industry, Odette is highly experienced with a flair for deeply connected relationships and strategic storytelling. Odette gets out of bed to amplify justice advocates, industry disrupters, impact makers and regional leaders.

 
 

EMM MOSS, PR ACCOUNT MANAGER

Emm's impressive track record with Odette & Co includes spearheading successful campaigns for Australian Birth Stories securing over 246 media mentions Her unrelenting commitment played a pivotal role in growing the podcast audience from 8 million to 14 million downloads during the campaign.

 
 

NICOLE SERGI, COPYWRITER

Nicole is a skilled and imaginative copywriter with a knack for crafting compelling and persuasive content. With 10 years of experience in the industry, Nicole has honed their talent for transforming ideas into engaging words that captivate audiences. Nicole is instrumental in the success of Odette & Co’s PR campaigns.