Media Insiders Summit

Publicity and appearing in the media are poorly understood and an expensive exercise for many startups, and yet it’s one of the most effective ways for brands to dramatically build visibility, trust and business opportunities. The Media Insiders Summit is designed to be a bridge for entrepreneurs to break into the media for the first time. The Summit is a place to learn how to build a relationship with journalists, to understand what conversations are on their radar, and learn ways to improve your communication and stand out.

What is a Media Insiders Summit?

The Media Insiders Summit is a live Zoom call hosted by publicist and PR mentor, Odette Barry, giving you, a clever, established and ethics-led founder, the opportunity for face time with leading journalists, producers and editors.

This is your opportunity to learn exactly what media outlets are looking for in a pitch email, what they’re looking to cover, and how to stand out from the hundreds of emails they receive every day.

When you attend a Media Insiders Summit you have the chance to introduce yourself, ask your burning questions and dive deep into an industry that is often shrouded in mystery.

Why PR, and who is Odette?

My PR training programs are designed for businesses looking to establish their brand, reach new audiences, build trust and credibility, and gain visibility in national media outlets without breaking the bank. I’m a storyteller, a publicist and PR mentor with over 15 years of experience. My offerings have a proven track record, with graduates featured in major publications across Australia and over 500 media headlines secured to date.

My career spans marketing and communications for Westpac, the Australian Physiotherapy Association, TAFE NSW and Women’s Fitness magazine – so I’ve got a broad range of experience adapting communications strategies across various niches. Since establishing the consultancy arm of my business, I’ve worked with small and enterprise businesses across Australia and New Zealand spanning the technology, education, beauty, wellness, health and fashion sectors (to name just a few).

I pride myself on being a highly strategic thinker, and I understand that each business is unique, so I tailor my supportive approach accordingly to provide maximum value. Most of all, I’m passionate about building rapport and fostering relationships with my clients to help their businesses thrive.