The Go-to Expert Masterclass

BECOME KNOWN AS THE LEADER OF YOUR INDUSTRY.

The Go-to Expert Masterclass is designed for the masters of their craft. You’re an experienced, knowledgable, credentialed leader, ready to take up space.

Whether you're an expert in human resources, veterinary medicine, marketing, law, beauty products, or fashion, thought leadership PR is key to building your brand, managing your reputation, and stamping your authority in your field.

Not sure what thought leadership PR is?

Thought leadership PR is all about commenting on trends and industry insights. It's about sharing your knowledge and experience through media interviews and writing opinion articles, to establish yourself as a leader and set yourself apart from the competition.

It’s the honey pot strategy, share your knowledge and insights, and attract your ideal customer to you. And it’s a strategy that just happens to be quite welcome to many journalists I work with.

What are you paying for?

—Discover the recipe for thought leadership PR success

—What is thought leadership PR?

—Why your first appearance in the media won’t be a cover story

—How to develop your thought leadership story ideas

—What experience do you need to be a thought leader?

—How to find opinion editorial

—How to write an opinion editorial

 
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