Essential Guide to Regional PR

In the next Regional PR Series, we jumped in deep into the world of regional media, which, as I’ve discovered, is a unique creature. In a country as big as Australia, there are plenty of communities who have no real connection to the major dailies and news bulletins that are dominated by big-city issues. Local media - from radio to print titles and regional TV bureaus - are a vital way for these communities to see the stories they care about.

Sadly, the drive to create cost efficiencies across the industry means that many traditional forms of media in rural Australia are fighting for their lives. But, at the same time, new outlets are springing up in their place.

This essential guide for anyone looking to secure regional media coverage includes advice from Georgie Robertson, director of The Regional PR Co, who shares a tiny iota of her many years of wisdom that she’s gained working in PR across tourism, events, agtech and lifestyle. 

It also includes tips from Kimberley Furness, the founder and editor of Oak Magazine, which is a beautiful quarterly print product that is really filling a niche for women living outside big cities in Australia.

And there’s also expert advice from highly experienced journalist Sarah Lawrence, with Nine’s Central Victorian bureau in Bendigo.

Grab your guide below.