How to pitch to Smart Company

Smart Company is Australia’s dedicated news outlet for small business owners and entrepreneurs, which makes it a pretty hot target for any startup or solopreneur pursuing media headlines.

In my conversation with editor Eloise Keating on the Hack Your Own PR podcast, I found out what exactly Smart Company looks for in its stories, including who the editorial team specifically want to feature and speak to within the business landscape. 

We also discussed how Smart Company plans its content and its workday including the daily brainstorming meeting to plan out the day’s content, plus tips on what to include (and not include) in the email subject line of your pitch.

Ready to see the formula for landing a story in Australia’s leading outlet for small business? Pop your details below to get your guide.