A lot of business pros think press releases and PR pitches are essentially the same things. They aren't – and if you don't know the difference it could cost you the next time you need to get the media's attention.

Odette’s formula for a great media pitch is highly personalised and tailored for every opportunity. This simple guide walks you through the essential ingredients to write a pitch that will get you noticed.

“I used this eBook and scored three media features for my business!”

What’s included?

—Prepping to pitch, what you need to know
—The universal rule of pitching
—6 essential steps before you pitch
—The core components of a very good pitch
—Understanding the essential hook
—4 templated pitches for products, thought leadership, podcast and news pitches

Product type: PDF Ebook