So you think you’ve got a story Abbie Chatfield will froth over?

Before you slide into the DMs or hit send on that pitch, make sure you’re speaking her language — bold, emotionally raw, and deeply unfiltered. This guide walks you through exactly how to land a spot on It’s A Lot — one of Australia’s most chaotic, heartfelt, and high-impact podcasts.

Introducing the Essential Pitching Guide to It’s A Lot, with behind-the-scenes intel straight from Executive Producer Lem Zakharia.

What’s Inside:

– A step-by-step breakdown of what It’s A Lot is looking for in guests
– The exact format and tone Abbie responds to (and what she ignores)
– How to write a pitch that reads like Abbie’s stream-of-consciousness
– Pitching dos and don’ts (spoiler: if it smells like PR, it’s a no)
– What to say, how to say it, and why your story matters right now
– A step-by-step ChatGPT guide to help you write a pitch that's ready to send

Perfect for:

– Founders, creatives, and changemakers with something real to say
– Publicists and freelancers pitching on behalf of big-personality clients
– Experts with lived experience and strong opinions (polish not required)
– Thought leaders ready to talk therapy, sex, climate, chaos, ADHD or activism
– Anyone dreaming of getting deep, messy, and meaningful on mic with Abbie

From Lem Zakharia, Executive Producer:

“They come for the chaos, but they stay for the authenticity and emotional safety. We’re not after pre-approved messages or media-trained polish. We want bold voices who can show up — fully and vulnerably.”

Grab the guide. Write the pitch. Start the convo.
This is your shortcut to Abbie’s inbox — and the hearts of one of Australia’s most engaged podcast audiences.