Missed the Media Insiders Summit: Podcast Edition? Never fear, the playback is here!

90 Minute Video Playback

Consider this: What is the impact you could have in a 30-second Tik Tok versus a 30-minute podcast? 

The difference: Surface-level content versus deep, engaging content that shares enough detail about your brand story that it speeds up the ‘know and love’ process of a customer. 

With over 755 million podcast downloads in 2022 (that’s 51% more than in 2021), and the average Aussie listener dedicating 2 hours and 46 minutes per week, there’s no slowing down the podcast craze.  

Once you embark on your poddy journey, a ripple effect occurs – other podcasts will soon catch wind of your expertise and you’ll find you have to pitch less and accept invitations more!

In this Media Insiders Summit, Odette Barry brings together podcast producers from an array of some of Australia’s top-performing podcasts to empower you with insights on how to confidently wield that microphone and let your brand shine brightly in front of your ideal audience. 

Panel

• Doone Roisin - Founder, Female Startup Club

• Gia Moylan - Executive Producer, Mamamia

• Jessica Smalley - Head of Productions, The Mentor with Mark Bouris

• Bridget Northeast - Executive Producer, The Imperfects

• Andrea Heng - Senior Producer and Host, Channel News Asia and Money Talks Podcast

Key take-aways:

• Learn the difference between a regular media pitch and a podcast pitch

• What trends, and topics are producers looking to cover in 2023/24

• You land a podcast interview - now what? How to prepare and how to promote the heck out of it once it’s published

• Understanding the podcast landscape - how far in advance are interviews booked?