Want to get featured in InStyle Australia?
Before you slide into the DMs or hit send on that pitch, let’s make sure you’re giving the editorial team exactly what they want and avoiding the missteps that land you in the delete pile.

Introducing the Essential Pitching Guide to InStyle Australia, featuring guidance direct from Editor-in-Chief Justine Cullen.

What’s Inside:

– A behind-the-scenes look at InStyle’s digital-first editorial model

– What gets Justine Cullen’s attention and what gets ignored

– Tips for writing pitch subject lines that feel like a homepage headline

– A breakdown of who to pitch, how to pitch, and what to include

– Insights into the InStyle reader – what they care about, scroll for, and save to their vision board

– Do’s and don’ts (hint: no attachments, no essays, no fluff)

Perfect for:

– Founders and creatives with a great story to tell
– Publicists looking to up their placement game
– Thought leaders and experts ready to share a punchy POV–
– PR students or freelancers building their pitching confidence
– Anyone dreaming of landing a feature in one of Australia's most iconic fashion and culture publications

From Justine Cullen:
“If it’s not exciting and new, if I feel like I’ve read it 100 times, I’m not going to use you. But if you can make me feel something, you’ve got my attention.”

Grab the guide. Nail your pitch.
This isn’t just a cheat sheet. It’s your fast track to understanding one of the most powerful platforms in Australia’s media landscape.