Want your story on The Project?
Let’s get it pitch-perfect — fast.

Before you fire off that email, this guide will make sure you’re giving producers exactly what they need and avoiding the classic mistakes that land most pitches straight in the bin.

Built from direct insights shared by producers Katy Gallichio and Emily Verdouw (as heard on the Hack Your Own PR podcast), this is your go-to for crafting stories that actually cut through.

What’s Inside:

• A breakdown of The Project’s story formats — and where your story fits best

• What makes a strong “Why now?” hook (plus real examples that made it to air)

• The difference between expert talent and lived experience — and why both matter

• Vision tips that show producers what they can film — not just what you want to say

• Talent checklists, segment breakdowns, and pitch timing secrets

• Clear guidelines for both same-day news and long-lead feature stories

Bonus: ChatGPT Prompts + Guided Q&A

You’ll also get our custom ChatGPT prompts and questions to help you craft your pitch in minutes. Just drop your answers in and get a pitch draft written for you. No guesswork. No generic templates.

Prompts include:

• “What’s the one-line hook that would make a producer stop scrolling?”

• “What’s your ‘Why now?’ — the thing that makes this pitch urgent or timely?”

• “Who are your on-camera case studies, and what’s their lived experience?”

• “What are your visual filming locations — what would this story look like on screen?”

• Plus: the full prompt to generate a complete, producer-ready pitch using your answers

Perfect for:

• Founders, experts and case studies with a powerful story to tell

• Publicists levelling up their TV game

• Anyone who’s ever said “I just want to be on The Project”

Short, sharp, and totally pitchable — this is everything you need to land your story with confidence, clarity and heart.