“Odette created a PR campaign for dummies (me) and held my hand every single step of the way. She patiently talked me through everything I needed to do raise public awareness and increase sales. I still am absolutely astounded with the results that Odette's PR campaign helped me achieve with Farmer. Our $30 cookbook has now raised over $500k in funds and donated $350k to Australian farmers through the CWAA. Odette's booked countless media appearances, one that generated $20,000 in sales in one day. She coached me through talking points in each interview and helped to calm my jittery nerves before TV appearances. Working with Odette was one of the most pleasurable, challenging, inspiring, stretching, humbling and rewarding experiences of my professional career. She is focused, funny, determined, supportive, reliable, exacting and at all times caring, compassionate, encouraging, and the ultimate professional.”
— Jody Vassallo, Farmer Cookbook
As featured in The Project, Gourmet Traveller, ABC news, ABC breakfast, Women’s Weekly, Women’s Day, The Age Good Food, New Idea, Herald Sun, AFR, Taste, Qantas magazine, Country Style, The Big Issue, Morning Show, Organic Gardener
“Highly recommend working with Odette. We have worked on many projects together, but most recently we engaged Odette & Co to amplify the launch of our Collabosaurus app across targeted business media in Feb-June 2021. Not only did we see uptake that exceeded expectations, with titles such as The Australian, B&T, Campaign Brief & Smart Company, we also saw a 355% bump in web traffic in that period thanks to the contribution of media. Odette has fostered wonderful relationships with our target publications & that led to incredible cut through.”
— Jess Ruhfus, Collabosaurus
As featured in The Australian, Mumbrella, Smart Company, B&T, Campaign Brief, Marketing Magazine, StartUp Daily, Telum
“Since then, I have been published in over 20 media outlets using what I learned during Hack Your Own PR. It is not an exaggeration to say that this program has been the best investment in my business. Thanks to the PR exposure, I have expanded my reach, built my reputation, and generated quality leads with minimal investment in paid advertising. Hack Your Own PR is an actionable program that will step you through how to do the work to land the coverage. It's not theoretical, it's hands-on, and Odette is a masterful teacher.”
— Mia Fileman, Campaign Del Mar
As featured in Social Media Examiner, Mamamia, Smart Company, Mumbrella, Business Bible Podcast, The Startup, Better Marketing, Entrepnerenur's Handbook